My focus is on constant iteration and process improvement. I bring data, automation, and team building together to help marketing, operations, and technology teams deliver measurable growth through prospect-first experiences. I’m equal parts strategist and builder. I'm locked in on eliminating friction and scaling what works. Let’s connect!
Work experience
Head of Growth • April 2026 - present
Leading new-logo acquisition with a lean team, using AI and automation to drive efficient growth.
Director, Digital • December 2025 - April 2026
- Grew marketing-sourced pipeline 3.7x, from $0.9M to $3.35M, and MQLs 34% by building attribution tracking, reporting, enrichment, account research, lead scoring, and routing
- Led a lean, AI-enabled rebuild of the company website, improving speed, modernizing the experience, increasing discoverability, and enabling AI authoring so the team can move faster
GTM Engineer • February 2025 - October 2025
- Built campaigns, systems, and internal tools with data, AI, and automation to streamline go-to-market operations, boost efficiency, and drive consistent pipeline growth
- Built lead scoring, account enrichment, and always-on signal-based plays that contributed to Perry Weather's inbound and outbound growth engine
Staff Performance Marketing Manager • Aug 2024 - January 2025
- Built a new training site for tax professionals that automatically consolidates content from multiple sources via custom API integration and enables easy consumption through filter, sort, and search functionality; this new experience boosted click-through on training content by 10x
- Established a usability testing program to inform the experimentation and optimization roadmap for accountants.intuit.com
Senior Web Marketing Manager • Feb 2021 - Aug 2024
- Drove a 50% increase in web leads Y/Y in TY22 by optimizing the Intuit Accountants site
- Cultivated a culture of experimentation by leading the digital testing team in FY22
- Migrated 100+ web pages to a new internal CMS; decreased average page build time by 33%
- Integrated a scheduling tool into Intuit's global web platform, resulting in ~80% schedule rate for web leads
Marketing Manager • May 2019 - Feb 2021
- Boosted Intuit Accountants site accessibility by implementing WCAG 2.1 standards, leading to a 10% increase in accessibility score
- Developed web assets for a cloud-hosting offering, generating $1M+ revenue in first year
- Led a site navigation overhaul, utilizing in-depth interviews, usability testing, and card sorting; cut visitor search time in half
Digital Marketing Intern • May 2018 - Aug 2018
- Developed an online "forms finder" tool enabling tax pros to see availability and support of tax forms in Intuit software, cutting down on customer support calls
- Identified customer insights via interviews, developed hypotheses for testing, and built out experiments (A/B tests) in Optimizely
- Analyzed web traffic with Adobe Analytics to provide targeted optimization strategies
Product Manager, Growth • Sep 2022 - Dec 2022
- Hired a top-tier product designer, performed in-depth requirements analysis, and contributed to a successful MVP launch in December 2022, achieving initial user engagement targets and establishing a strong foundation for future growth
- Developed the Carma brand identity (Figma) and go-to-market strategy to generate interest in the app; recruited 10+ shops/service providers for the beta launch
- Carma is now backed by Y Combinator, signifying a significant leap in market credibility and investment potential
Marketing Lead • Jan 2019 - May 2019
- Orchestrated Google Analytics, established KPIs, and built dashboards in Google Data Studio to measure the effectiveness of marketing activities over time
- Managed an editorial calendar that included a podcast, blog, and social content; grew social following by 3x
- Built the marketing site and optimized it for product discovery and top-of-funnel lead generation
- Led event marketing for multiple conferences and trade shows nationwide
Education
MBA • Big Data Strategy
Jan 2022 - Dec 2023
BBA • Marketing, Entrepreneurship & Corporate Innovation
Aug 2014 - Dec 2018
Certifications
Certified Scrum Product OwnerScrum AllianceIssued Aug 2023
Innovation Catalyst Level IIntuitIssued Mar 2023
Digital Analytics CertificateSouthern Methodist UniversityIssued Aug 2020
Skills
Growth strategy
AI & Automation
Revenue Operations & Process Improvement
Conversion Optimization (Web & Digital)
Data & Analytics
© 2026 W. Luke Johnston