I focus on building customer-centric, data-driven experiences that boost conversion and engagement. I recently completed my MBA at Texas Tech Rawls College of Business, focusing on Big Data Strategy. My background blends marketing, technology, and entrepreneurship, fueling my passion for creating solutions that solve customer problems and add value. I'm always eager to learn and I'm open to exploring new avenues in marketing and product management. Let's connect!
Work experience
Senior Growth Marketing Manager • February 2025 - present
I'm driving pipeline growth through targeted, data-driven strategies. I focus on high-impact initiatives to optimize conversion rates, enhance brand visibility, and deliver measurable results that advance Perry Weather’s mission in weather safety.
Staff Performance Marketing Manager • Aug 2024 - January 2025
- Built a new training site for tax professionals that automatically consolidates content from multiple sources via custom API integration and enables easy consumption through filter, sort, and search functionality; this new experience boosted click-through on training content by 10x
- Established a usability testing program to inform the experimentation and optimization roadmap for accountants.intuit.com
Senior Web Marketing Manager • Feb 2021 - Aug 2024
- Drove a 50% increase in web leads Y/Y in TY22 by optimizing the Intuit Accountants site
- Cultivated a culture of experimentation by leading the digital testing team in FY22
- Migrated 100+ web pages to a new internal CMS; decreased average page build time by 33%
- Integrated a scheduling tool into Intuit's global web platform, resulting in ~80% schedule rate for web leads
Marketing Manager • May 2019 - Feb 2021
- Boosted Intuit Accountants site accessibility by implementing WCAG 2.1 standards, leading to a 10% increase in accessibility score
- Developed web assets for a cloud-hosting offering, generating $1M+ revenue in first year
- Led a site navigation overhaul, utilizing in-depth interviews, usability testing, and card sorting; cut visitor search time in half
Digital Marketing Intern • May 2018 - Aug 2018
- Developed an online "forms finder" tool enabling tax pros to see availability and support of tax forms in Intuit software, cutting down on customer support calls
- Identified customer insights via interviews, developed hypotheses for testing, and built out experiments (A/B tests) in Optimizely
- Analyzed web traffic with Adobe Analytics to provide targeted optimization strategies
Product Manager, Growth • Sep 2022 - Dec 2022
- Hired a top-tier product designer, performed in-depth requirements analysis, and contributed to a successful MVP launch in December 2022, achieving initial user engagement targets and establishing a strong foundation for future growth
- Developed the Carma brand identity (Figma) and go-to-market strategy to generate interest in the app; recruited 10+ shops/service providers for the beta launch
- Carma is now backed by Y Combinator, signifying a significant leap in market credibility and investment potential
Marketing Lead • Jan 2019 - May 2019
- Orchestrated Google Analytics, established KPIs, and built dashboards in Google Data Studio to measure the effectiveness of marketing activities over time
- Managed an editorial calendar that included a podcast, blog, and social content; grew social following by 3x
- Built the marketing site and optimized it for product discovery and top-of-funnel lead generation
- Led event marketing for multiple conferences and trade shows nationwide
Education
MBA • Big Data Strategy
Jan 2022 - Dec 2023
BBA • Marketing, Entrepreneurship & Corporate Innovation
Aug 2014 - Dec 2018
Certifications
Certified Scrum Product Owner • Scrum Alliance
Issued Aug 2023
Innovation Catalyst Level I • Intuit
Issued Mar 2023
Digital Analytics Certificate • Southern Methodist University
Issued Aug 2020